Mobile App Europe 2014 Notes

How to Innovate Business Processes and Create a Consumer-Grade User Experience with Tailored Enterprise-Ready Mobile Solutions

Notes on a session by Oliver Betz (SAP) at the Mobile App Europe 2014.

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Mainly developing for iOS (North American market)

• Enterprise software: younger employees, higher employee turnover
• Trend therefore: consumer-grade UX is the new standard in the enterprise

Why UX:

• Gain productivity
• Increase adoption
• Decrease user error
• Decrease training cost

SAP Mobility Design Center:

• Business users tell their needs
• Create prototypes ensure user’s delight, technical feasability
• Deliver production ready solution

Showcased different apps

Interesting: different target platforms for different areas in the world:

• App1: iOS, no Android in the US
• App2: even a blackberry app for the canadian market

Example Kiewit (big US construction company):

• 200 trucks a day
• before: checkin in central office using backend system
• many different, often changing users -> no training -> UX!
• Nice: handwritten like overlays to provide help within the application

Design skillsets get more important

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